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SCHUTZ: 25 YEARS OF 25 ICONIC SILHOUETTES

Packaging

Fall 2019

An experimental kit that contains all of the necessary tools to combat your everyday existential crises: NiCHTS is not for the feeble minded. The contents are stacked so that users can 'go deeper down the rabbit hole' as they work their way through. Essentially, this box is a physical metaphor that questions and engages the user in an objective fashion.

results

Taking the existing brand colors of SCHUTZ, pops of chartreuse yellow and cobalt blue were added for extra show to the packaging.